Mass Communication

Mass Communication

…messages created to be absorbed and responded to by a large, targeted audience through a variety of communication mediums


The messages of Mass Communication bombard us daily through television, radio, billboards, newspapers, magazines, and the web. These messages ALL have the same goal, aim, and purpose in common - to get you to respond. Propaganda at a cost, but what is the cost to you? HCI specializes in simplifying and demystifying the art of Persuasion so that you can better control your responses.



Your Emotional IQ: Emotional Contagion or Emotional Transference? Learn how to recognize the role Emotional Contagion plays in all Human Communication exchange, and the need to mitigate the power of Emotional Transference™! This tool is vital to understanding and creating a positive/productive Communication Climate at home, work and play!

Communication Etiquette for Professional Environments: This series provides on-site training for potential and new hires necessitating Verbal and Nonverbal communication skills appropriate to workplace environments. 21st Century Communication includes manifold ways individuals connect including social media, teleconferencing, web presence, and a growing number of ways in which mass communication is used to engage in communication. Many individuals bring their “social” patterns of using mass communication into the workplace creating problems of productivity and clear messaging.

Leadership IS Communication Series: Introduces the Communication Staircase Model™ as a comprehensive training program designed to address communication as the most important instrument of organizational leadership. The communication climate of any institution embodies a minimum of seven (7) distinct communication settings. These settings are the context in which all workplace communication experiences take place. Each communication setting offers a vital and unique contribution to the organizational culture and its bottom-line effectiveness. It is important that the effectual executive become knowledgeable of these key communication settings and how they function interdependently. Each communication arena affects every member and every characteristic of the organization. The Leadership IS Communication series provides invaluable training for Leaders and any member of mid-level to Senior Management.

Life Coaching Consultations: Offer participants the opportunity to examine, reflect AND alter communication patterns that support or damage personal, social, and professional desires to self-actualize! These consultations focus strictly on how communication is THE MOST IMPORTANT key to an individual’s success in ALL areas of life. It introduces the SCIENCE of communication as well as the ART of speech and the understanding of how EVERYONE is participating in their life-scape whether they know it or not! FIND OUT and achieve the DREAM!

Persuasion 1,2,3 To Actuate, To Convince, To Motivate: There are three types of Persuasive messages each having their own rules and tools of engagement. Learn the basics of influencing others. Great Clinic for Customer Service and Product Providers.

Self Love = Healthy Love!: This Persuasion/Mass Communication clinic is designed to examine the cause-effect relationship between the pervasive messages of our media and their impact how we see and feel about ourselves. Skin color, height, weight, gender, age, socio-economic class - the media determines for many their choices in how they present themselves and how they see themselves in comparison to others - their self-worth. This multi-media workshop takes a critical look at how easily we are influenced to see ourselves through the eyes of others, often to our self-defeat!

Social Communication Etiquette for Youth: This workshop designed to teach youth verbal and nonverbal behavior patterns appropriate to academic, social, and professional environments. From classroom decorum, to appropriate verbal volume, to restaurant appropriateness, to professional dress and other skills needed for academic, social and professional success.

The Professional Image: What Are You Selling? – Does your professional image enhance the message you want others to receive from you? Are you a walking contradiction or a billboard of success? Your professional image has the power to influence. We manage impressions primarily with nonverbal communication. Let’s examine the latest tends in Business Protocol.

The Use of Multi-Media to Persuade: A fun and critical look at the influence of Mass Communication. Designed to increase your ability to utilize critical thinking during the encoding and decoding process. Also examines the power of Mass Media to sway public opinion.

Your Target Audience: The Science of Persuasion – There are some very basic theories behind the art of persuasion. Most of us have heard the Latin terms logos, ethos, pathos but few of us understand their implications in our everyday lives. Learn the basic formulas and methods of persuasion.


Environmental Diplomats Encouraging Nature™: The E.D.E.N. Project exposes youth to a mentoring network of Environmental and Energy Saving Professionals conscious of the need for innovative solutions that utilize the tools of communication through active participation and cooperation with intergenerational solutions to living in global harmony with others and nature. The Mass Media/Communication Step provides needed critical thinking skills in the assessment of information and propaganda gathered and disseminated in the effort to heal our planet – an integral part of the E.D.E.N. Voices program including EARTH VOICES web cast and live streaming, E.D.E.N. Café Media Center, and E.D.E.N. Magazine and Book Series.

Persuasive Messages and Critical Thinking: Who is doing the thinking for you? How do you know whom to believe? Are you aware of all the persuasive messages you are bombarded with daily and how to distinguish between good and bad messages for you? Come and examine the art of persuasion.

To Be Influenced or Not To Be Influenced, That is the Question: The issue is peer pressure and how to handle it. Come join our live chat room and discuss the issues that concern you.

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